But what also lost its power was corporate nihilism and cynicism. A new ad from tech behemoth Apple is a breakthrough in this respect, affirming that life – and all the people in it – is a gift.

The biggest stories of the day delivered to your inbox.

Apple’s funny new ad crams in nearly every product, including its pizza box The three-minute spot gives a starring role to the round boxes Apple employees use to take pizza back to their desks.

From Apple’s perspective, this ad is a kind of mission statement disguised ... partner powering the iPhone maker’s still relatively new credit card product). Seriously, who in their right ...

The adverts are set to air during the College Football Playoffs, as well as being live on YouTube. The campaign follows Apple’s recent ad which promoted its new software update, showcasing ...

Apple’s latest holiday advertisement for its AirPods Pro 2 is making waves across social media, striking an emotional chord while highlighting the brand’s latest innovation. Titled ...

Apple’s funny new ad crams in nearly every product, including its pizza box The three-minute spot gives a starring role to the round boxes Apple employees use to take pizza back to their desks.

The Meta CEO recently said Apple hasn't "invented anything great" since the iPhone launched under Steve Jobs, and criticized App Store fees.