And I'm like 'No, I have to sell beer, not sell a meme,'" Greg Butler told AdAge. Bud Light has struggled to remain relevant in recent years, but "Dilly Dilly" managed to become a viral hit for ...

Therefore the winner of the auction will own the digital token representing the meme, but not the meme itself ... after learning about the NFT market, selling the meme was a "no brainer".