Previous Black Friday sales have seen bargain hunters embroiled in physical battles over the most popular products. In the US ...

This study utilizes an elegant approach to examine valence encoding of the mesolimbic dopamine system. The findings are valuable, demonstrating differential responses of dopamine to the same taste ...

Once consumed, the drug delivers a powerful stimulus to the nucleus accumbens, a cluster of nerve cells below the cerebral cortex, which responds quickly by releasing a flood of dopamine.

Naturally rewarding stimuli (i.e. food, sex, etc) increase the activity of dopamine cells in the mesocorticolimbic dopamine system causing increased dopamine release in brain areas such as the nucleus ...

They knew from previous work that the best place to start looking is inside the nucleus accumbens. The nucleus accumbens (NAc ...

Bachtell, RK & Self, DW (2008). Renewed cocaine exposure produces transient alterations in nucleus accumbens AMPA receptor-mediated behavior. Journal of Neuroscience, 28(48), 12808-14. Bachtell, RK, ...

For female mice, a connection between two specific brain areas (the medial prefrontal cortex and the nucleus accumbens) ...