The folks at Oscar Mayer apparently understand why this is important, and Exhibit A today will be the commercial they planned ... to run a 50-year-old advertisement with the kind of jingle that ...

you know the Oscar Mayer bologna jingle as well as ... This isn’t American Bologna Idol. The commercial itself famously shows four-year-old Andy Lambros sitting on a pier clutching a fishing ...

Mayer’s beer stein from a restaurant in Chicago called Eitel’s Old Heidelberg; sausage knives; Zippo lighters; miniature Wienermobiles; a tin that held Oscar Mayer peanut butter (who knew?); ...