3. Make your call to action count We have not yet even touched on the biggest advantage of OOH when targeting Millennials: They are more likely to interact with a brand online after seeing OOH ads, ...

Gary Drenik: Billboards are one of the oldest forms ... Mostly important don’t treat it the same as print or an online ad - OOH Media is unique in that you are occupying public space so use ...

Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards. The company is trialing a method for premium billboard ads to bought ...

Ads boasting of "Mountain Cold Refershment," botching the spelling of the word "refreshment," have been running on the digital billboard above 302 Yonge Street on the northwest corner of Yonge and ...