Just like strong personal relationships, lasting business success is built on trust, loyalty, and meaningful engagement.

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Transform insights into action: A VoC program is only as effective as the actions it inspires. Brands must leverage real ...

Opinions expressed by Forbes Contributors are their own. John Hall covers entrepreneurial topics that help companies grow. What happens if you gain 10 new customers but lose 20 from your existing ...

The first step in improving customer experience is understanding what your customers truly want. This means going beyond ...

But closely linked to this rise in subscription-based businesses is the competition for customer retention. Winning new customers cannot guarantee growth when you lose more subscribers ...

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

The fact is that existing customers have greater lifetime value for your company: A 5% increase in customer retention can increase business profits anywhere between 25% and 125%, according to Gartner ...

Over the past 25 years, the digital landscape evolved dramatically, altering how companies approach customer retention and engagement. Initially, businesses competed on the strength of simple ...