With it, you get a comprehensive overview of ice cream lovers in Pakistan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics ...

Pakistan's Unilever and Friesland Campina Engro have been fined Rs 75 million for misrepresenting their "frozen desserts" ...

Winter brings with it shorter days, darker evenings, and sometimes a wave of melancholy. Yet, it also offers the perfect ...

Additionally, a penalty of Rs20 million was also imposed on M/s Unilever Pakistan for conducting and disseminating false comparisons of their products as heathier to the dairy ice cream in its ...

Join our Whatsapp channel In May, in most parts of Pakistan and India the ice usually melts rapidly with the punishing heat, but next year it could break instead between the two countries.

Ice cream and biryani are two dishes with little in common at first glance. Ice cream is beloved worldwide for its creamy ...