It merely applies pigment to the outside shaft of the hair, as opposed to permanent and semi-permanent dyes. This makes it ...

This includes its latest launch, which might just be its smartest to date. ‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, ...

Background: Finding alternative hair dyes for individuals allergic to para-phenylenediamine (PPD) has been difficult. Newer permanent and demipermanent hair dyes that have replaced PPD with para ...