The colour spectrum has long played a role in Polaroid’s aesthetic as a brand, and became a key inspiration for the new rainbow-coloured visual identity, which has been brought to life by the in-house ...

Polaroid was founded by Edwin Land in 1937, and a decade later its first instant photography product reached the world – a game-changing piece of technology that proposed a convenient alternative to ...

I'm a '90s kid, meaning I narrowly missed the two-decade Polaroid craze of the '70s and '80s, but this Christmas my partner gave me the gift of analog photography in the form of the Polaroid Now+ ...

Polaroid is a textbook example of a vintage brand that keeps reinventing itself. While most firms involved with film have evaporated over the years, Polaroid has drawn on its reservoir of cool ...

The final product feels grounded and connected to the Eameses’ own real-life use of Polaroid products for artistic ...

The world No. 1 dropped just three games against Mirra Andreeva to win an eighteenth straight match in Melbourne, commemorating the result with an on-court snapshot.