Inflation plays a particularly crucial role in determining market sensitivity. Rising prices can erode corporate profits and ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

Online shoppers were set on saving money this holiday season, according to new data, but that didn't stop them from spending.

The question hovering over expanding U.S. LNG exports to Europe has been price sensitivity and the willingness of individual European countries to wean themselves off the cheaper Russian LNG.