Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Harvard Business School Working Paper, No. 15-058, January 2015.

Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.) ...

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan. At the end of every week, we look at the key stories, offering our ...

Pricing strategies can have a substantial impact on sales, profitability and market share, and are therefore a key marketing decision. An over-reliance on price promotion can have negative ...

Dynamic pricing strategies require considering diverse data, such as inventory, customer behavior, market conditions, and ...

[Tiered pricing] boosts the number of users on data plans and should provide a corresponding boost to mobile advertising and marketing, since that industry's metrics are all about eyeballs,? said ...