When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem ...

Primary research is when you collect data directly from your target market or customers. It can be done through surveys, interviews, focus groups, observations, experiments, or other methods that ...

I count myself lucky as my ‘bread and butter’, primary market research 1, has been popular with pharma for decades: informing pre- and post- launch brand strategy; tracking market progress ...

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations. A questionnaire is a set of questions to find out customers ...

Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already ...

This paper studies the introduction of auctions into this market by Ticketmaster. We first show theoretically that Ticketmaster’s auction design, a novel variant of position auctions, has attractive ...

The leading players operating in the primary packaging market are whetting their expertise in research and development activities and coming up with novel products which can be efficient in various ...

Lead Capital Partners, LLC (“LCP”), a healthcare-focused private equity firm specializing in the lower middle market, announced a strategic investment ...