Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy ...

They devise long and short promotional campaigns. Storytelling. Digital. Sponsorships. But the marketing teams across Diageo are also involved in advancing the Guinness product too. On ensuring the ...

Sahil Sethi, VP of Global Product Marketing at Freshworks and best-selling author, is driving AI-powered growth in enterprise ...

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Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...

Kroger’s said its chief merchandising and marketing officer Stuart Aitken is leaving the company after about four years in ...

Want to turn your company's internal experts into powerful thought leaders? Learn to overcome common barriers and build a ...