Mattel and Walmart are ramping up a QR code-driven virtual toy store program first introduced last year with more locations around Canada to help commuters shop for gifts this holiday season.

Brands such as Sephora, Walmart, Home Depot and Tiger Direct are predicting smartphone users? responsiveness to specific offers based on the QR codes they have previously scanned. These marketers have ...

Smartphone owners can scan the QR code to purchase a toy from Walmart and receive free shipping. “We recognize the holidays are a very busy time for Canadians,” said Jeff Tate, category ...

Walmart, Mattel partner for mobile bar code-enabled virtual toy store Walmart and ... Please click here to read the entire story on Mobile Commerce Daily Starbucks flaunts Verismo products via QR code ...