‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

explain or predict phenomena by gathering quantifiable information and applying statistical methods for analysis. Unlike qualitative research, which focuses on nonnumerical, descriptive data ...

While qualitative data gives detailed information, it can be time consuming and costly to gather and analyse. is usually numerical data is gathered through the use of closed questions, such as ...