According to the official FUBU website, the brand was cofounded in 1992 by four friends from Hollis, Queens: Daymond John, J.

So we came up with a name: FUBU "For Us By Us." It was all about a culture, not about a color. Beyonce, Will Smith and Latoya Luckett were among some of the first artists to wear FUBU in music videos.

The "For Us By Us Hip-Hop Awards Weekend" is expected to attract "hundreds of celebrity guests" and "thousands of tourists" ...

the name is an acronym for For Us By Us — is a company that specializes in casual wear, sportswear and hip-hop-inspired apparel. FUBU has long been associated with rap and entertainment culture ...