According to the official FUBU website, the brand was cofounded in 1992 by four friends from Hollis, Queens: Daymond John, J.

So we came up with a name: FUBU "For Us By Us." It was all about a culture, not about a color. Beyonce, Will Smith and Latoya Luckett were among some of the first artists to wear FUBU in music videos.

For Us By Us Network (FUBU) is bringing its inaugural Hip Hop Awards & Festival Weekend to Memphis. The awards weekend is set ...

the name is an acronym for For Us By Us — is a company that specializes in casual wear, sportswear and hip-hop-inspired apparel. FUBU has long been associated with rap and entertainment culture ...