At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...
To counteract the rise of challengers and shifting fashion cycles, the Swoosh and Jumpman are rolling out a mix of retro and new sneakers in 2025. Jordan Brand is combining the two strategies with ...
College basketball’s first Jumpman Invitational tournament The Charlotte Sports Foundation confirmed to CBJ that lead backer Jordan Brand, part of Nike Inc. (NYSE: NKE), has informed the ...