The liquid's bright, cherry red color is another major part of its brand identity. Campari's alcohol content is between 20.5 and 28.5% alcohol by volume (ABV), depending on where it's sold ...

Campari is a vibrant, ruby red while Aperol is orange ... The last major difference is the alcohol content. Campari is 24% ...

Selling premium alcohol directly to individuals is not something Campari does in many markets, he said. But it is something it is keen to do here as these wealthy individuals are seen as ...