The global sachet packaging market is projected to experience significant growth over the next decade. The market size, valued at USD 9.4 billion in 2024, is estimated to reach USD 9.8 billion in 2025 ...

Velvette: This acquisition aligns with Reliance's approach of combining tradition with new opportunities to ensure Indian ...

BENGALURU: Reliance Consumer Products Limited (RCPL) has acquired Tamil Nadu's iconic shampoo brand Velvette.Velvette is ...

With the growing demand for portable and easy-to-consume products, sachet packaging provides a significant advantage, especially in emerging markets where affordability and portion control are ...

This strategic acquisition, which entails acquiring the perpetual licence of Velvette, aligns with Reliance's ongoing ...

Reliance Consumer Products Limited (RCPL) has announced the acquisition of Velvette, the iconic FMCG brand renowned for ...

Reliance Consumer Products Limited has acquired the iconic Velvette brand, marking a strategic move to enhance its FMCG ...

Unilever has helped pilot refill solutions at local markets and supermarket chains across Sri Lanka, Bangladesh, and ...

Mukesh Ambani-led Reliance has acquired Velvette, an iconic FMCG brand known for its innovative sachet packaging, from ...

Reliance Consumer Products Ltd. acquires Velvette, known for innovative sachet packaging, to revive heritage brands for modern consumers.

A wholly owned subsidiary of Reliance Retail Ventures, RCPL has been actively acquiring and reviving legacy Indian brands, ...

This is quite a shift in strategy for the brand as globally, it prices its products higher but in India, it is targeting the lower-end customer. Clearly, one can see that sachet packaging is ...