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1 年
From upper-funnel campaigns to competitor ads and the ‘halo effect’: Analytic Partners ...
Analytic Partners, a data analytics consultancy and tech firm, has drawn on a vast dataset, covering around 45 nations, to identify several drivers of marketing effectiveness. Upper-funnel campaigns, ...
11 个月
on MSN
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many ...
13 天
on MSN
How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
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