The Stoic philosophers (roughly 300 BCE-180 CE) understood that self- and other-care are parts of human nature that need to be tended to and extended. Living under the influence can hinder our ...

Forehand, Mark R., Rohit Deshpandé, and Americus Reed III. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied ...