Tom's of Maine is marketed by its parent company, Colgate, as a natural, healthy brand of toothpaste. But is this "natural" toothpaste as good for you as its marketing team claims it to be?
Anyone who’s undergone professional teeth whitening treatments knows how expensive and time-consuming the service can be. Professional treatments typically cost over $200 and appointments can ...
Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it has built into a significant 20% slice of all toothpaste. This stellar success was achieved by discovering ...