Another common example of price sensitivity is airline tickets. Prices change frequently based on demand, which could be ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

Hanson, Samuel G., David O. Lucca, and Jonathan H. Wright. "Rate-Amplifying Demand and the Excess Sensitivity of Long-Term Rates." Quarterly Journal of Economics 136, no. 3 (August 2021): 1719–1781.

Digital sales ticked up even though Americans are “increasingly price sensitive,” Adobe said. Merchants that cut prices saw demand pick up by at least as much, the company said. Along with ...