SHANG XIA上下携手瑞吉酒店及度假村，打造沉浸式专属奢享体验
荟萃恒久魅力与现代前卫，万豪国际集团旗下瑞吉酒店及度假村始终秉承对卓越之承诺，旗下超60间奢华酒店及度假村在全球目的地精心选址。自John Jacob Astor ...
Harvard Business School7 年
Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand
Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, ...