As part of the integrated campaign launch, Fitzco was asked to create a radio spot communicating that Share a Coke was back to encourage consumption during the summer months. We didn't execute one :30 ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011, but we needed to keep the idea fresh and effective half a decade later. To make Share a Coke fresh again ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

Kenya Barris is the creative force behind a six-minute Coca-Cola commercial that tells the story of how a family and Coke ...

Coca-Cola’s annual holiday commercial has dropped ... Report Several artists have taken to social media this week to share their views on the advertisement. Alex Hirsch, creator of Disney's ...