In a competitive economy, retaining customers requires creative, personalized strategies. Here’s how small businesses can ...

Businesses can use these details to better meet customers' needs, Trim said. "We look at customer loyalty like a learning machine. We learn all kinds of things from our customer loyalty program." ...

Although loyalty programs are often perceived as a post-sale initiative designed to promote recurring business, in reality they’re a mirror of the customer journey itself. From advertising ...

Businesses eager to edge out the competition must get creative to attract and retain customers. One way to up the ante is ...

Unlike traditional marketing, building community is all about investing your time and connecting authentically with your ...

Aron Alexander: Loyalty and reward programs have undeniably transformed the way businesses engage with their customers. According to a recent Prosper Insights & Analytics survey, over 62% of ...

of the loyalty agenda But it’s not just businesses that are changing their loyalty mindsets. The notion of loyalty is also changing dramatically for customers. Brands can no longer set the loyalty ...