Starbucks surprised many with its new code of conduct for customers. Turns out, it was a luxury brand all along. Branded is a ...

A few minutes earlier, I had walked into Starbucks and ordered a Brown Sugar Oat Milk Cortado, my new go-to drink. I thought ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. For a brand that has long posed as something akin to a community space, issuing a “code of ...

Starbucks CEO Brian Niccol has had the helm for four and a half months and has only spouted nebulous platitudes. Learn more ...

Starbucks, long synonymous with the idea of a "third place" between home and work, has reversed its open-door policy.

While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN. Niccol said a smaller menu will help Starbucks “be more ...

The rally began with a “sip-in” protesting Starbucks’ “illegal” move to suddenly close the bustling Park Slope store on ...

He has also said he wants Starbucks to return to being a "third place" where people can hang out — a role it played for many patrons in its early years of national expansion. Store employees ...

After years of many people using Starbucks as a place to hang, to work or to use the bathroom — a typical "third place" — the coffee giant has decided to change its rules. Its "open door policy" is ...

Starbucks is set to cut a third of its menu as the struggling chain undergoes a major overhaul. The coffee giant has been slashing perks and simplifying its offerings in an effort to reduce wait ...

Starbucks CEO Brian Niccol said during a Tuesday earnings call that the coffee giant will cut 30% of its menu offerings this year.AP Photo/Lindsey Wasson, File Starbucks CEO Brian Niccol said the ...