If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. Sponsored by Aventi Group. If you're a B2B marketer, you know ...

How can a marketer write a brief that, at once, helps its agency drive productivity and also reduces cost ... 2018 Advertising Financial Management Conference. “Start with a template, but don’t end ...