Not that it had not faced its share of challenges, however. In 1996 McDonald's responded to one such challenge (a sales slump, compounded by the perception that it needed to develop a dinnertime ...
Perhaps its biggest failure, the Arch Deluxe was marketed as "the burger with the grown-up taste." That was something the chain tried to reinforce with an ad campaign that showed two young rappers ...
Arch Sauce is a mustard-mayo combination that McDonald's debuted as a topping for the Arch Deluxe - a sandwich aimed at more sophisticated and "adult" customers - that debuted in 1996. McDonald's ...
It launched the Arch Deluxe in 1996, and the product flopped. The burger, intended to appeal to more sophisticated and "adult," used a mustard-mayo Arch Sauce, which the brand appeared to bring ...