Create a synergy between your brand and ours. Here are some examples of how our brand can be licensed on products.
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Athletes’ nicknames can become brand-like. LeBron James, a basketball star, successfully opposed an attempt by a cruise liner to trademark “King James”. Brand nicknames are not always flattering: ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
The Economist needed a new generation of younger readers - but today's younger generation ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...
The rapid growth of these business areas, however, risked muddying their individual brand propositions while diluting the Economist’s editorial independence. Wolff Olins was tasked with overhauling ...