In some cases, rational, reasoned argument is the key to persuasion: "The judge in a law court has to produce a written explanation of why they came to that conclusion and in those circumstances ...

That day, I learned an invaluable lesson: Persuasion isn’t about perfection. It’s about connection. It’s not about dazzling with tricks but about reaching people on a human level.

An element of persuasion is key to most speeches, ensuring that an audience are on the speaker's side. But how's this done? The only communication that works is real authenticity. Alastair ...

Instead, having irrelevant information dilutes the power of persuasion. People's minds do not add 75 (the value of argument A) to 25 (the value of argument B) to reach a total of 100. People ...

The teaser of John Abraham’s upcoming thriller-drama, The Diplomat has been released that showcases him a never-seen-avatar.

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions Alastair Campbell, Speaker Mentor Alastair Campbell, Speaker ...

Business self-help books are essential to those who are looking to succeed in their chosen career paths. Learning from others ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...