This Trident chewing gum ad features a fake new television show called "That's Not Fake," hosted by comedian Martin Mull. The Web site for the fictitious show bills itself as the go-to site for ...

Gum chewers have an image problem, according to Beldent, the South American name for Trident gum. They are stigmatized, presumably for being irresponsible, reckless, and tasteless. Beldent thought ...