True Religion, the Y2K-era jeans brand in the midst of a comeback, has been acquired by private equity firm ACON Investments ...

The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s ...

True Religion has been acquired by private equity firm ACON Investments and retail investment firm SB360 Capital Partners.

True Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community ...