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At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand. As the chief marketer of a legacy brand, the job is ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

and Lipton. The unit, Unilever’s second largest, accounts for 37% of the multinational’s total revenue. Faber has taken steps to make her division of Unilever healthier: She sold off its ...