This head-turning pink feathered gown worn by Kaia Gerber on the Valentino runway at Paris Fashion Week fall-winter 2018 was the moment and set the path for PP pink to take wings (and feathers).

“Ever since Valentino sent a totally pink collection down the runway for next season ... “Going straight to ‘Pink PP’ inspired hair (the shade created by the Valentino and Pantone ...

Chiffon billowed down the runway as models walked ... Piccioli came up with in collaboration with Pantone, called Valentino Pink PP. It started flooding the red carpets, becoming a Valentino ...