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The 1968 Victoria Bitter ‘ Big cold beer ’ commercial has been added to the National Film & Sound Archive’s Sounds of ...

Victoria Bitter advertisement featuring a rousing voiceover by actor John Meillon has been added to the National Film and Sound Archive.

One of Australia’s most iconic commercials, Victoria Bitter’s 1968 ‘Big Cold Beer’ ad, has notched an almighty honour after being added to the National Film and Sound Archive. Hear more highlights ...

The National Film and Sound Archive's 10 new additions to the Sounds of Australia registry include Chains by Tina Arena, the original Doctor Who theme, and an iconic ad for Victoria Bitter beer.