An exhibition highlighting the trend of Vietnam’s fashion over the past two decades is opening in HCM City. 16 designers and brands will introduce their collections at the Vietnam International ...

Nguyen Thi Tuyet Mai, Deputy Secretary-General of the Vietnam Textile and ... challenges for Vietnamese brands. To remove these barriers, Vietnamese fashion businesses have been improving their ...

Aquafina’s tagline has always been ‘pure water that tastes good’. However, to win consumers’ hearts, its message needed to go beyond just highlighting the benefits of water. It needed to evolve and ...

In her latest music video, Zen, Jennie of BlackPink turns heads with bold, dynamic looks, including three standout pieces by ...

What does it take for foreign brands to thrive in China today? Fast-fashion retailer Shein has been selling into Vietnam for at least two years, while Temu, owned by Chinese e-commerce giant PDD ...

A report issued Tuesday by the World Trade Organization (WTO) for clothing exports in the year ... or delaying payments for many Western brands. Vietnam, on the other hand, expanded production ...