BAT Rothmans' flagship vaping brand, VUSE, has expanded its lineup to include a total of three options, following the ...

The key to unlocking the brand code came when we looked above the traditional consumer segmentation, identified the common needs and behaviours of new, growth segments and, critically, found those ...

British American Tobacco, a tobacco and nicotine product brand, launched a campaign in the Middle East and Africa to drive trial and purchase, awareness and loyalty. In a region that craves creativity ...

Despite persistent regulatory uncertainty and declining cigarette usage worldwide, the tobacco industry is alive and well in 2025. People are smoking less, but many have shifted their consumption ...

Prior to this, the company had made headway in broadening its product portfolio with the growth of its vaping brand Vuse. BATMF turned around from a -5.3% YoY volume contraction in the first half ...

The company's Vuse rechargeable vaporizer brand is the global market leader, while the glo tobacco stick brand holds the No. 2 position globally in the heated products category. BAT is also seeing ...