The principles of magic aren’t confined to the stage—they’re incredibly effective in the world of marketing as well.

On the streets of Montreal Julie and Jay use card tricks to help us understand how magic can be used to explore human consciousness. But these simple tricks have given way to more elaborate ...

The magician places coins under playing cards on a black felt. Those coins move around the table, under different cards and seemingly on their own. The crowd gasps, calls out “No way,” and ...

Magician Ben Seidman has an impressive resume peppered with live performances for A-list celebrities and magic royalty like Penn & Teller, featured roles in television projects, and most recently ...