A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...

To counteract banner blindness, marketers turned to native ads, which seamlessly integrate with the content and style of a website to create more cohesion, raising the standards of ad design and ...

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Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included other ...