Weetabix has jumped on the booming Biscoff trend with a Caramelised Biscuit spin-off for its Crispy Minis cereal. Billed as ...

Many of us grew up eating Weetabix. Unlike the “fun” cereals loaded with chocolate and sugar, Weetabix always seemed reassuringly bland. Marketed as “good food you can trust”, surely something that ...

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The next time you are in a big supermarket take a look at the breakfast cereals and try to count them ... It's no wonder that many people just default to buying what they always buy or what's on offer ...

This paper demonstrates how a 75 year old, well-known, well-loved cereal brand used advertising to engineer a step change in its fortunes, pretty much overnight, to bring new users into the brand en ...

Looking for a quick, healthy and protein-packed breakfast? This viral Weetabix cheesecake recipe might be just what you’ve been looking for. Overnight oats has been our go-to breakfast for years ...

Top nutritionist Dr Federica Amati has given a surprise verdict on family staples Weetabix and baked beans as families try to cut back on their ultra-processed food intake. The author of Every ...

cereal and hot cereal products. The Weetabix segment focuses on the marketing and distribution of branded and private label RTE cereal products. The Foodservice segment includes egg and potato ...