Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

McDonald, Rory. "Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories." Harvard Business School Working Paper, No. 16-095, February 2016. (Revised January 2022.) ...

Launching a new brand is hard. Launching a new brand in a category that doesn’t exist, harder still. That’s the challenge Bold Bean Co is facing, which is looking to create a market for premium ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...