This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in ...

In 1994, the first banner ad ran online. Three decades later, the banner ad remains a staple of digital marketing. There are ...

A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included other ...

If you've ever spent time on a US beach during the summer, you've probably noticed a parade of airplanes towing giant banners advertising companies like Dunkin' Donuts or Geico. We spent a couple ...

An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own ...