This requires designing and nurturing distinctive brand assets whether they be visual, sonic or appealing to the other senses. Brand identity reflects decisions a company makes about elements of the ...

Jumpstart your university project or campaign by downloading logos, web graphics, presentation templates and other CU Boulder digital assets. Easily request Buff artwork, brand templates and other ...

In the last few years there has been a refocus on the benefits of brand building; this is at least in part due to the persuasive arguments put forward by Byron Sharp and the analysis by Les Binet and ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

And, the next brand crisis is just around the corner in a 24/7 news cycle driven by social media. This course takes a contemporary view of branding as a collective and collaborative meaning-making ...

But have you ever wondered how you can transform this personal brand into a business asset that can thrive without your constant presence? Many entrepreneurs struggle with this transition ...