When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

In fact, the brand discovery process involves both halves of the self-awareness process: self-reflection and seeking feedback. In the first phase of the personal branding steps, leaders get clear ...

Saxoprint is one of the largest printing companies in Europe but had a low awareness level in the UK. It faced an audience of print buyers who couldn’t find designers, and vice versa. So in early 2017 ...

These are not mere tools for showcasing your logo or name but strategic assets and bespoke creations with the power to build ...