Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

When using colors in digital application, be mindful of accessible color combinations. Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue.” Brandeis Blue represents the university ...

The successful registration of a color as a trademark requires the courts to assess whether the color has developed secondary meaning with respect to a specific brand. Trademarks are recognized ...