According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Eating into the market share of its rivals and growing its loyalty card scheme helped sales surge at supermarket giant ...

New research is showing that customer loyalty is slipping, but there are strategies to turn that trend around.

I've found you can offer them the engagement they crave by developing post-purchase nurturing campaigns designed to foster lifelong loyalty. But is customer loyalty hard to earn? Perhaps ...

Loyalty marketing investment reached a new peak, with 31% of marketing budgets being dedicated to customer loyalty and CRM to improve their customers' experience in 2024 (22.8% in 2022).