The ready-to-drink market has rapidly evolved in the ... kicked into full effect in around 2018 with brands like White Claw and Truly gobbling up the shelves. Fast forward to 2025, and the era ...

it lacked zestiness and wasn't as refreshing as the White Claw. Unlike the other hard seltzers, this was supposed to be closer to a margarita. It tasted similar to the salt-rimmed cocktail ...

Australia-based drinks group Lion and White Claw owner Mark Anthony Brands will end their distribution deal for the RTD brand later this year.

cocktails have completely commandeered the drink space, changing preferred formats and welcoming in a new renaissance of convenient-driven drinking trends. But who is buying all that White Claw?

People who are choosing spirits over beer more often are consuming a lot more alcohol per drink than they used to. It's not just the canned cocktails that are getting drunker, either. White Claw ...