People have been using glass to drink wine ... out of the glass, and “crizzling”, a series of very fine cracks caused by the loss of alkali that eventually caused the glass to fall apart.

Wine sales in the U.S. last year tumbled approximately 6% from 2023, according to data from the industry data group SipSource.

But some have been picked up, mostly by Full Glass Wine Co. Founded in Los Angeles in 2023, Full Glass Wine Co. is a brand acquisition and management firm focused on revitalizing the DTC wine market.